Description: Video rental and retail

Franchise
fee: P350,000 for express stores and P450,000 for mall and regular stores
Total investment
: P1.5 to P2 million for express store, P2 to P2.5 million for regular store and P3 to P3.5 for mall store
Preferred sites: Malls, cities, and high pedestrian traffic

Franchise package includes:

* Use trademark and logo
* Construction and renovation
* Equipment
* Furniture and fixtures
* Pre-operating expenses
* Inauguration support

Application procedure:

* Submit letter of intent
* Accomplished application form
* Applicant`s recent resume
* 3 bank references
* Location map and photos of the proposed site

Company-owned outlets: 60
Franchised outlets: 102 franchises and 120 joint ventures
Year started: 1986
Franchising since: 1996
Terms of franchise: 5 years
Renewal: Upon negotiation
Royalty fee: 6 percent of monthly gross sales or 15,000 whichever is higher
Advertising fee: 2 percent of monthly gross sales

Contact details:

Penn De Los Santos / Sharon Amog, franchise managers
Address: 7/F East Tower Philippine Stock Exchange Center, Exchange Road,
Ortigas Center, Pasig City
Telephones: (02) 687-1962, (02) 687-6181 local 736
Fax: (02) 687-1962
E-mail: penn@videocity.com.ph, samog@videocity.com.ph
Website: www.videocity.com.ph