Greetings from the Cravings Group!

The big name that we now know as CRAVINGS traces its beginnings on October 16, 1988, when Susana “Annie” Guerrero and daughter Badjie opened up a small bakeshop counter across Ateneo along Katipunan Avenue. It was originally a simple take-out bakeshop, offering only specialty cakes and pastries to nearby residents and students. When business flourished, the small take-out store grew into a coffee shop and then into a full-service restaurant. Very soon, the name Cravings became a symbol of elegant fine dining.

The continuous growth and development of the company can be attributed to its mission statement: “Our customers always.” The word “cravings” suggests an intense desire for something, and it is Cravings’ corporate philosophy to eagerly satisfy the gustatory desires of its customers. With this mission and philosophy as the focus of its service, the success of the restaurant was inevitable. After 18 years, Cravings has grown into a group of successful establishments including Cravings Restaurant & Cravings Bakeshop, TCB (The Coffee Beanery), The Orange Place, C2 Classic Cuisine Philippines, Seven Suites Hotel Observatory and the Center for Culinary Arts-Manila.

FRANCHISEE’S BENEFITS

As our Franchisee, YOU earn the following benefits:
•    Use of business name and trade mark
•    Utilization of business system
•    High quality menus and food service
•    Profitable business venture
•    Credibility of the brand and name recognition
•    Site selection assistance and evaluation
•    Training
•    Pre-Opening assistance
•    Grand Opening assistance
•    Post Opening assistance
•    Effective Field Service
•    Marketing and promotional assistance
•    Ongoing operational support
•    Procurement Program
•    Operational Manual

STEPS TO A COFFEE BEANERY FRANCHISE

1.    Fill up the CONFIDENTIAL QUESTIONNAIRE included in this Kit.
Fax it to (632) 426-6681 local 104. If you haven’t done so, also fax your LETTER OF INTENT addressed to Franchise Manager
2.    We will evaluate your questionnaire.
3.     We will invite you to discuss the Franchise Details.
4.    You will receive a sample of the Franchise Agreement.
5.    We will inspect your proposed location.
6.    Once your proposed location is approved, we will ask you to sign the Franchise Agreement and pay the agreed Franchise Fee.
7.    You are now ready to set up your Outlet.
8.    You and your personnel will have to undergo training with us.
9.    We will assist you in your pre–opening activities.
10.    You are now ready for your Grand Opening!

OTHER INFORMATION:

Minimum Space Requirement    :       60 square meters

Franchise Fee    :     Pesos 500,000.00 + 12% tax + ( Project Dev. Fee for provincial)
Includes
– Right to name
– Proprietary marks
– Site selection approval
– Training
– Operational manual
– Pre-opening assistance
– Opening assistance
– Ongoing support

Franchise Agreement    :    7 years, renewable

Training        :     Franchisee and Barista

Estimated Pre-opening Investment                           : P 2.5M – P4.0M estimated

Expected Payback Period        :    36 months

Royalties    :    5 per cent of sales, net + tax

Advertisement :    2% of gross sales for National Advertisement Fund
:1% of gross sales for Local Store Marketing
Existing Outlets
-    Shangri-La Mall, Mandaluyong
-    Don Antonio, Commonwealth, Quezon City
-    Naga City
-    West Avenue
-    Summit Ridge Tagaytay
-    All Cravings Outlets
-    SM North (soon to open)

THE COFFEE BEANERY (TCB)
TEL: 426-6681 local 104
CP: 0915-7660839
EMAIL ADD: tcbthecoffeebeanery@ymail.com; rebeccaenriquez@rocketmail.com
website: www.cravingsgroup.com
Contact Person:  Rebecca Enriquez
Franchise Manager