Pricing is an important consideration for seller and buyers alike. There’s so much more to pricing that just marking up a product or service to earn a percentage in profit, because pricing can be used strategically. When unexpected things happen or when the market conditions change, companies usually adjust their pricing, and when they do [...]
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Use Assets To Pay For Liabilities
48 views. Posted by Gia on September 19th, 2011
Most financial problems begin when people don’t know how to distinguish assets from liabilities. Assets and liabilities are basic concepts in finance. In fact, these are the two columns that make up the balance sheet. The problem is, sometimes we think we’re doing so well because we think we’re accumulating assets, when in fact all [...]
Where New Products Come From
29 views. Posted by Gia on September 18th, 2011
Where do new products come from? In the strict sense, a new product is something that serves an entirely new function – something that has never been seen or heard of before. In the liberal sense however, new products can also refer to something that provides customers with new attributes. When companies come up with [...]
The Buyer Decision Process
28 views. Posted by Gia on September 18th, 2011
If you want your target consumers to patronize the products and services that you’re offering, then it’s important to understand the buyer decision process. When people buy something, it rarely happens impulsively and without cause. More often than not, there’s a decision process involved and this decision process is something that companies should be aware [...]
Developing Growth Strategies
29 views. Posted by Gia on September 18th, 2011
Growth is something that all businesses want to achieve. Profitability will fuel you at the present, but growth is what ultimately drives a business to succeed in the long run. When it comes to growth and expansion, there are four strategies that companies can undertake. These four strategies were proposed by Igor Ansoff, and they [...]
Setting A Clear Target
22 views. Posted by Gia on September 17th, 2011
When you have a product or service to offer, it makes sense to have the goal of reaching as many customers as possible. After all, more customers mean more revenue, which is good for the profitability of your business. This goal is correct in a way, but it lacks a crucial concept that can potentially [...]
Make Sure You Have The Right Job
30 views. Posted by Gia on September 16th, 2011
Making money is not just about finding new and innovative ways to do so. Sometimes we need to look at where we are at the moment and assess ourselves and our situations. People can make money through a myriad of ways – putting up business, investing in assets, and even offering a service that other [...]