If the competitive market that companies play in is a battlefield, the battle is won by different war tactics. The typical competitive tactics that companies use consist of above-the-line advertising methods (e.g. television ads, billboards) and promotional tools (e.g. giving away samples, giving away freebies, trade shows). But this is not the only way that [...]
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Don’t Be Afraid Of Paper Losses
27 views. Posted by Gia on September 25th, 2011
Some people are hesitant to invest in paper assets because they are afraid of potential losses. It’s natural to be fearful of losses, because the money you put in investments is hard-earned. It’s difficult to swallow the fact that one downturn in the market is capable of making all that hard-earned money evaporate. We’ve heard [...]
Risk And Return
36 views. Posted by Gia on September 24th, 2011
Earning money through investments always involves risk. How much money you earn actually depends on the amount of risk you are willing to deal with. In the world of investments nothing is for sure, and when people invest money in assets it’s like balancing on a tightrope – you never know when you could lose [...]
Competitive Strategies: Market Nicher
33 views. Posted by Gia on September 24th, 2011
Sometimes the best way to compete in the market is to make a niche of your own. While most companies prefer to battle it out with each other and seek the position of market leadership, there are those who prefer to specialize. Specializing in a niche pertains to targeting a small and well-defined sub-segment of [...]
Competitive Strategies: Market Follower
84 views. Posted by Gia on September 23rd, 2011
They say that the art of war consists of knowing how to choose your battles well. In a competitive market, not all battles are meant to be fought. When a market challenger launches an attack on the market leader, the market leader will react immediately. From this a battle for market leadership will ensue, and [...]
Competitive Strategies: Market Challenger
85 views. Posted by Gia on September 23rd, 2011
In a highly competitive world, there will always be runner-up players. These are the companies and brands that are big enough to topple the market leader if the right innovation comes along and the right strategy is employed. They don’t necessarily have to match the leader’s share of the market, but as long as they [...]
Competitive Strategies: Market Leader
58 views. Posted by Gia on September 23rd, 2011
Different strategies apply to different companies depending on how they stand relative to their competitors. When you’re the undisputed market leader, your main concern will be to protect your share from competitors. To protect its position, a market leader “must prevent or fix weaknesses that provide opportunities for competitors. It must always fulfill its value [...]
Setting Advertising Objectives
30 views. Posted by Gia on September 22nd, 2011
Putting up a business doesn’t end with thinking of a breakthrough concept and seeing that concept’s implementation. Once the product is available or the store is open, the next step is to advertise your new offering and make it reach your target customers. Advertising plays a key role in capturing a share of your customer’s [...]