Advertising specialties or promotional products are “useful articles imprinted with an advertiser’s name, logo, or message that are given as gifts to consumers. Typical items include T-shirts and other apparel, pens, coffee mugs, calendars, key rings, mouse pads, matches, tote bags, coolers, golf balls, and caps. Such items can be very effective. In a recent [...]
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Promotional Tools: Samples
83 views. Posted by Gia on September 28th, 2011
When companies come up with new products, the challenge is always how to make people try it. Most customers don’t just buy new products without trying them out first, and this is because they want to make sure what they’re buying is worth the price. No matter what it is you’re trying to sell, trial [...]
Choosing An Effective Company Slogan
108 views. Posted by Gia on September 27th, 2011
A good company slogan is one of the tools you can use to ensure brand recognition and retention. A slogan is your company’s battle cry, so it has to be something that really represents what your company is all about. When companies make slogans, they use different methods. Here are some of the most famous [...]
Where to Get Life Insurance In The Philippines
56 views. Posted by Gia on September 27th, 2011
There are many companies in the Philippines that provide life insurance policies. If you’ve decided to get a life insurance policy, it’s important to choose a reputable company that you can rely on. Choose the company that you know will outlive you. The worst thing that could happen is that the company you’ve entrusted a [...]
Why Invest In Life Insurance
30 views. Posted by Gia on September 27th, 2011
Life insurance has been available for years, and while nobody really wants to think about dying, death is an inevitable event that we all have to face. Life insurance basically requires you to make monthly premium payments and in exchange, if you die in an untimely manner, your beneficiaries will receive the entire policy amount. [...]
Buzz Marketing: Salesmen
15 views. Posted by Gia on September 26th, 2011
Connectors and mavens can be used by companies to generate buzz for their new product or service. By targeting these people, information can be disseminated to the target market via word of mouth alone, and companies don’t have to spend on above-the-line marketing tactics and other expensive promotional methods. While connectors and mavens are the [...]
Buzz Marketing: Mavens
14 views. Posted by Gia on September 26th, 2011
Word-of-mouth marketing does not only rely on connectors alone, because mavens and salesmen can be tapped as well. If connectors are those who have the talent of knowing everyone, mavens are those who have the talent of knowing everything. They are the people who seem to know where to find the best deals and where [...]
Buzz Marketing: Connectors
15 views. Posted by Gia on September 26th, 2011
If you want your product or service to be successfully disseminated through buzz marketing, you have to know which people in your target market to use. Buzz marketing relies on a carefully selected group of people, and these are the people who will be responsible for relaying the information to the other people in your [...]
What’s The Buzz?
22 views. Posted by Gia on September 25th, 2011
Not all companies choose to spend thousands and even millions of pesos in advertising efforts. Above-the-line advertising costs a lot of money, and below-the-line efforts cost a lot of time. There are companies who choose not to advertise, because not advertising is actually one of the strategies that companies can employ as well. Instead of [...]