Most businesses start from of being able to accurately identify a service that people need. People need this particular service, but nobody is providing it yet. This is quite simple when you think about it, but in reality it’s how people start up their businesses. Look around you. Maybe you can even start around your [...]
Philippine Franchise - Directory of Franchising Opportunities in Philippines
Promotional Tools: Premiums
32 views. Posted by Gia on January 3rd, 2012
In order to induce trial for new products, customers can employ a variety of tools. Giving out premiums on top of the product is one of them. A premium is a “good offered either free or at low cost as an incentive to buy a product.” Trial among prospective customers can be induced when there’s [...]
Buy Low And Sell High
927 views. Posted by Gia on October 1st, 2011
Of all the investment options available, investing in stocks is one of the riskier ones. However, it’s also one that generates potentially high returns. To understand how the stock market operates, you first have to understand what stocks are. When companies want to generate capital, they have two options. One is debt financing, wherein they [...]
Havaianas And The Power Of Branding
671 views. Posted by Gia on September 30th, 2011
If you want your business to be profitable, you have to come up with a great brand. Branding is very important because it’s how consumers relate to your products. If you put two products side by side – one with a brand and one with a generic package, the typical consumer will most likely choose [...]
Promotion Tools: Coupons
158 views. Posted by Gia on September 30th, 2011
Handing out coupons is another promotional tool that companies love using. Coupons have existed a long time, and they operate under the same principle that consumers just love getting great deals and discounts. Some of them even actively search out for these coupons, just to be the first to take advantage of these deals that [...]
Promotion Tools: Price Packs
183 views. Posted by Gia on September 30th, 2011
When it comes to promotional tools, perhaps nothing works better than price packs or discounted deals. Filipinos love a good discount, which is why when you scour the supermarket shelves you’ll see various products with “Php10 off” on the label. Sometimes the discount goes even higher than 10 pesos, but regardless of the discount amount, [...]
Promotion Tools: Contests, Sweepstakes, Games
239 views. Posted by Gia on September 29th, 2011
A promotional tool that would really work for Filipino consumers is the use of contests, sweepstakes, and games. Filipinos are naturally fun-loving people, and infusing fun into their shopping experience is a good way to gain your consumers’ loyalty. Contests, sweepstakes, and games “give consumers the chance to win something, such as cash, trips, or [...]
Promotional Tools: POPs
73 views. Posted by Gia on September 29th, 2011
No matter how hard you try to woo your prospective customers with advertisements, the ultimate battlefield is the store. The store is where it all comes together, because no matter how effective you think your marketing campaign is and no matter how much money you used to pay for your advertisements, if at the end [...]
Promotional Tools: Patronage Rewards
135 views. Posted by Gia on September 29th, 2011
Promoting a new product or service for customers to try out just once in their lives isn’t enough. In order to sustain your business, you have to make sure that there are repeat orders and purchases. This is why promotional tools aren’t only applicable to first-time buyers or new products and services. A business should [...]