Serving your customers well means knowing exactly what they want from you. They may be saying one thing, but could mean another thing entirely. It is up to you to listen to them and find out what it is they really want – or need. One very useful tool is Maslow’s Hierarchy of Needs. In [...]
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Marketing With the Season
383 views. Posted by Raymond on February 7th, 2012
Sales sometimes slow down, and it’s completely normal. There are times people buy a lot, and times people buy only a little. The thing is, you must be able to more or less predict when these buying sprees occur, so that you can create promotional offers to make them buy even more. For example, Valentine’s [...]
Two Keys to Keeping Customers Happy
391 views. Posted by Raymond on February 6th, 2012
Customers are very particular about their experience with your business. You may do all the big things perfectly, but most customers are much more powerfully moved by the small things. It could be the smile all your employees give them; it could be the extra show of thoughtfulness your manager for a minor inconvenience they [...]
The Advantages of Selling to Businesses
302 views. Posted by Raymond on February 5th, 2012
Selling to customers is a hard task – their tastes are constantly changing, their needs and wants fluctuate depending on their mood, and it takes a long time for them to develop a strong loyalty to your brand. Because of these factors, selling directly to the end-user is much more complicated and may lead to [...]
Bazaars and Trade Shows as New Product Breeding Grounds
372 views. Posted by Raymond on February 4th, 2012
New businesses often have a hard time finding venues for selling their products. Usually, they want to go for the bigger retailers like supermarkets, department stores, or having their own places in malls. However, these options usually have very high costs, and would not work very well with new products with minimal advertising. The best [...]
Give More to Current Customers
309 views. Posted by Raymond on February 2nd, 2012
Many businesses are losing out on making more money because they’re not offering more to the people already willing to buy from them – namely, current customers. It’s normal for companies to spend a lot of money on finding new customers, but it may not necessarily be the best way to spend that marketing budget, [...]
Mang Cha-A Tea and Coffee Enterprise
1,247 views. Posted by Franchisee on February 1st, 2012
We provide our clients with custom solutions for making Pearl Milk Tea made in Taiwan. We have developed and patented a unique concept and we take advantage of the growing demand for healthy, fast, and delectable milk tea drinks. We can provide a beginning Tea entrepreneur with real plans and real growth. We have been [...]