Filipinos are notorious for always trying to get as much as they can for what they pay. However, buffet restaurants are still making money. Mang Inasal experienced incredible growth because of the value they projected with their unlimited rice promo. Sun Cellular, with its unlimited services, is forcing Smart and Globe to develop their own [...]
Philippine Franchise - Directory of Franchising Opportunities in Philippines
Starting a Service Business
219 views. Posted by Raymond on January 21st, 2012
Most businesses require that you have at least ten employees for them to expand. However, there are some businesses that can earn quite well even with just a few people operating it. This is the power of technology, and of smart marketing. With technology, you can multiply the efforts of your employees exponentially. What one [...]
Why Every Filipino Should Go Into Business
280 views. Posted by Raymond on January 20th, 2012
Many Filipinos will say that they want to go into business. However, given a job that offers a big enough salary and a nice car, they would totally let go of all their dreams to start a business, because then they would be living “the life”. Also, many Filipinos have the lottery mentality – or [...]
Fast Start Businesses
353 views. Posted by Raymond on January 19th, 2012
Ever wonder why some businesses are more popular than others? There are so many restaurants, fast food stores, groceries, supermarkets, sari-sari stores, and gasoline stations in the Philippines. On the other hand, there are fewer manufacturers and construction companies. These are all mainly retail businesses, or businesses that sell finished products to end-users. They are [...]
Save Money by Being a Smart Shopper and Tracking Expenses
132 views. Posted by Raymond on January 18th, 2012
Being a bargain hunter isn’t just about getting things for the lowest price you can get – it’s also about buying things that will give you the most value for your money, even if it means spending a little more. Usually, it pays to buy quality products over cheaper ones. For instance, in buying a [...]
Socorro Ramos’ National Bookstore – A Filipino Success Story
261 views. Posted by Raymond on January 17th, 2012
Socorro Ramos had humble beginnings as a saleslady in a book store her brother owned. She soon set up her own book store, which she had to shut down during the Japanese Occupation. After the war, she started selling school supplies and books again, only to have them soaked in flood waters a few years [...]
Lessons From John Gokongwei’s C2 Green Tea
285 views. Posted by Raymond on January 16th, 2012
C2 Green Tea is definitely one of the most popular drinks in the Philippines. While it is not as powerful as Coca-Cola, it is nonetheless a market pioneer in the green tea based market. Before Gokongwei introduced C2 to the Philippines, other tea products have already been immensely popular in other countries. It was said [...]
Investing in Stocks: Cost Averaging
235 views. Posted by Raymond on January 15th, 2012
Not investing in stocks because it’s risky? What if I told you there is a fool-proof, virtually risk-free (unless the entire economy is destroyed) method to invest in stocks? This method is proven to make you money in the long run, and is being used by financial planners and financially savvy people around the world. [...]
Market Segmentation: Rabbits Eat Carrots, Monkeys Eat Bananas
154 views. Posted by Raymond on January 14th, 2012
Market segmentation sounds like an obscure marketing technique, but it is really one of the most necessary and effective steps you can take to improve your marketing results immensely. Market segmentation simply means selling the right products to the right people, and not selling the same products to all people. With the exception of water, [...]