In the Philippines, promotions is the name of the game. If customers don’t know about you, you won’t get any business. In the same vein, if your customers don’t know good things about you, it would be very hard for you to get them to even just try your product. So, the goal of any [...]
Philippine Franchise - Directory of Franchising Opportunities in Philippines
Use Complementary Services to Expand Your Business
214 views. Posted by Raymond on January 30th, 2012
Having only one product to offer your customers is like having only one source of income – it’s risky, and it’s a one-shot thing. What if your product becomes obsolete the next day, or a new scientific finding makes it very unpopular in the market? Your business has no choice but to close down. Had [...]
Using Informal Surveys to Find New Ideas
154 views. Posted by Raymond on January 29th, 2012
Knowing what is on your customers’ mind is one of the most effective sources for new product ideas, for ways to improve your customer service and improve retention, and any other decision that involves your customers directly. However, commissioning a survey company to do surveys for you would be very costly. While it would definitely [...]
Invest in Better Customer Experience
143 views. Posted by Raymond on January 28th, 2012
If there is one thing that could skyrocket your customer retention rates, it is them having a good experience in your business establishment. Filipinos are very observant when it comes to the service they receive and even the attitudes of your employees. Investing in improving the customer experience is one of the most important key [...]
Keeping Costs Down Through Efficiency
110 views. Posted by Raymond on January 27th, 2012
Efficiency is the current battle cry of almost all businesses in any country today. The economic slowdown is forcing businesses to keep costs down without compromising product quality and worker satisfaction, or even just worker welfare. Many, however, could not keep up with the demands of their employees, and soon laid off workers. In the [...]
Reward Loyalty and Expand Your Business
131 views. Posted by Raymond on January 23rd, 2012
If there is one thing that will maximize your returns from each customer over time, it is their loyalty. However, customers are known to be very fickle-minded when it comes to their product choices. Don’t let this limit your business! If there’s one thing Starbucks does best (apart from brew coffee), it is keeping their [...]