Philippine Franchise - Directory of Franchising Opportunities in Philippines

twitter

Social Media Maketing in Twitter

Twitter is one the most popular social media sites on the Internet. As of this writing, it has 100 million users waiting for you to communicate with them. Twitter enables any business to find potential customers quickly and easily with only a few keystrokes. It is based on the concept of micro-blogging in which people [...]


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Why Invest In Mutual Funds?

For first-time investors who are considering the various options available, it’s important to understand these investment options one by one.  Let’s start with MUTUAL FUNDS.  Why invest in them?  To put it simply, mutual funds are called such because money from different investors are pooled together to create one “fund.”  This pool of money will [...]


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Don’t Ignore Your Suki Cards

Companies offer various loyalty programs as an incentive for customers to keep patronizing their products and services.  In the Philippines, the most common form of this is the loyalty card or the suki card.  When people are being offered a loyalty card, they can react in two ways.  Some people brush off the card as [...]


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You Know Something They Don’t Know

Knowledge is something that people are actually willing to pay for.  We pay for knowledge all the time – we send our kids to school, we buy books, we subscribe to magazines.  We even pay for the internet so we can have knowledge at our fingertips.  You may not realize it yet, but some people [...]


innovation

The 6 Keys to Innovation

  Being the first in the business is really a great feat so it is important that every business knows hos to innovate. Imagine things that were never were and ask, “Why Not?”   KEY 1: Reinvent the Familiar One approach to inventing new ideas involves taking familiar products or services for which there is [...]


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What Marshmallows Can Teach Us

A couple of decades ago, a psychologist from Stanford University conducted one of the most popular behavioral tests of all time.  Walter Mischel’s Marshmallow Test used young children as the subjects.  Each child was left alone in a room with a table, and on the table was a marshmallow.  The children had two choices.  They [...]


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List It Down

If you actually take time to examine your household’s weekly expenses, you’ll realize that a big chunk of your money is spent on groceries.  Depending on the size of your family, groceries can turn out to be as much as 1/3 of your entire household spending, and maybe even more.  A household pays many bills [...]


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Don’t Put All Your Eggs In One Basket

Diversification is one of the most important concepts in Finance.  A diversified portfolio means that your portfolio is composed of different investments.  Each one of those investments has varying risks and operates in a different market.  With the way the global economy is going, we can never predict how those markets will perform.  All investments [...]


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Make Wise Decisions Even Under Stress

Running a business is really stressful, most especially if you are the only one running the business. You have sleepless nights thinking if it was right that you gave credit to this customer, you will have to deal with customers complaining, employee training and government taxes. Too much stress is destructive and even small amounts [...]


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