Philippine Franchise - Directory of Franchising Opportunities in Philippines

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Blue Ocean Strategy: Sun Cellular

Ask Filipinos what their primary cell number is and they’ll answer with either a Smart or a Globe number.  But if you ask them what their secondary cell number is, it’s very likely that they will answer with a Sun Cellular one.  People either have a Smart sim and a Sun sim, or a Globe [...]


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Blue Ocean Strategy: Cebu Pacific

Cebu Pacific didn’t start out as the country’s leading airline.  In fact, for the longest time Philippine Airlines was incontestably the country’s airline of choice.  Cebu Pacific back then was a very small player that couldn’t compete with PAL head on.  Whatever they did, PAL was already far too big and it inevitably saturated the [...]


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Must-Do Business Strategies for Entrepreneurs

Here below, you’ll find some business strategies that are obvious and some that you may have not considered as important before. Take the best and most applicable to your business.   1. Have a Business Plan If you haven’t already done so, you should develop a business plan based on facts not on speculations.  Facts [...]


Ayskrim Haus

Ayskrim Haus

“Your Ice-cream experience starts here” Ice-cream always casts it’s happy spell to young and old ones. It’s magic has a way of making a bad day good or even better. Here at Ayskrim Haus the magic starts by choosing one of the many delicious dips and toppings to let the customers enjoy a blissful ice [...]


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Blue Ocean Strategy: C2

The carbonated beverage industry in the Philippines is dominated by key multinational players like Coca-Cola and Pepsi.  Both of these key players come with their list of brands – Coke, Sprite, Royal, 7-Up, Mountain Dew, and all others.  The rest of the market space is taken by value players such as RC Cola, Jazz Cola, [...]


At Your Fingertips Nail Salon

At Your Fingertips Nail Salon

  At Your Fingertips Nail Salon is open for franchise. Profit starts at your fingertips. Very profitable. Services * computerized nail art printing * foot spa and hand spa * manicure & pedicure * paraffin and massage offered Investment starts at P250,000 franchise fee Return on investment 10 months. Contact: Unit 20, San Elias Bldg., [...]


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Finding Blue Oceans

In a cluttered and highly cutthroat competitive environment, new players are having a hard time defeating the established market leaders.  In trying to beat competition, there are usual strategies that companies employ.  One is lowering down their prices significantly in order to grab significant market shares.  Another is to meet competition head on – whatever [...]


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The Four Cs Of Marketing

The Marketing Mix is best known for having 4 Ps.  Product, price, place, and promotion have always been the four factors that companies consider in coming up with the mix that’s right for them.  By bringing all these four elements together, they can come up with a holistic proposition to present to consumers.  In 1993 [...]


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Why Should Your Business Have Promos?

Every successful promotion will have an effect to the business. The effects may be a long or short term achievement that is designed for the benefit of your business. Knowing what effect you want to achieve is then essential in planning a promo. In alphabetical order, here are some objectives to consider   1. Awareness [...]


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