Everyone knows that to be rich and financially independent, we need more income. There are many ways to increase income, but before even thinking of these ways, it’s important to first understand that the concept of income is more complicated than we think. Most people are not aware that there are actually three types of [...]
Philippine Franchise - Directory of Franchising Opportunities in Philippines
How To Become A Freelancer
56 views. Posted by Gia on September 13th, 2011
There are many freelancing opportunities available on the internet, either for full-time or for part-time work. We hear of freelancers earning money online, but most of us don’t really understand how freelancing works. How does one become a freelancer in the first place? Assess your skills To work as a freelancer, you first need to [...]
How to Deal with Unhappy Customers
30 views. Posted by Angelica on September 13th, 2011
Just like any business venture, it is inevitable that you will encounter customers who have not so nice things about your product or service. No matter how small the issues are, treat all of the complaints seriously. Think of it as a favor from your customers since they took the time to let you know [...]
The Mission Statement
66 views. Posted by Gia on September 12th, 2011
All companies are created for a purpose. Without this purpose, the company and everyone in it won’t be properly guided on what to do and how to run things. This is why companies make mission statements, because it wants to define and put into words exactly what it wants to accomplish with its existence. “A [...]
Market Positioning And Differentiation
48 views. Posted by Gia on September 12th, 2011
When companies think of winning over competition, they usually think of winning in the store. The store and the shelves represent the ultimate battlefield, and this is why a lot of efforts are placed on in-store promotions and the like. Most companies forget that the first battlefield they have to conquer is the consumer’s mind. [...]
Types Of Customers
41 views. Posted by Angelica on September 12th, 2011
You can differentiate customers by the way they purchase products and services. Differentiating your customers would give you an advantage by way of knowing which products they would likely get, and which sales approach is effective for them. The economic/rational customer This is the customer who makes decision based on economic rationale alone. The [...]
Contest Winner: Like. Share. Win!
44 views. Posted by Franchisee on September 12th, 2011
We would like to congratulate Eric Reyes for winning our Like. Share. Win! contest! We will be contacting you through your provided e-mail for more instructions on how to claim your prize. We would like to thank all those who joined the contest, liked our facebook page and subscribed to our feeds! Stay tuned since [...]
Value For Money
62 views. Posted by Gia on September 11th, 2011
If you study consumer behavior through market research and even personal observations, it is clear that there is an increased importance given to value for money. The various economic conditions challenging the Philippines today affect this consumer mindset, and for businesses to truly connect with the Filipino consumers, this has to be dealt with. Filipinos [...]