The advent of e-mail marketing makes clients more reachable.  Even with this technology, most businesses understand that t is also important that we reach out to our target market using the age old approach of direct mail.  Direct mail is one of the most annoying marketing strategies.  However, once it is executed properly, it will be beneficial to your business and and your recipients.  Here are some tips on how to maximize direct mail:

1. Figure out who your audience is.  How old are they? Where do they live?  What other brands are they loyal to?  What’s their profession?  What model of car do they drive?  You have to be specific as the success of your marketing campaign can be attributed to getting your message to the right audience.

2. Spend time and money to get the right list.  Compiled lists are generated from phone book entries or other records that may tell you more about your target market. 

3. Decide what you are offering.  Thrity percent of your success will be determined by your offer.  Are you having a huge sale? A buy one, get one deal?  Also, always remember that your offer will always have a call to action so the receipients respond right away.

4. Stand out.  Most direct mail is terribly bland. Find ways within your budget to make an impact.